Columbo - Quality control for web tracking and online marketing

Is your Web Analytics data correct?
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What does a Test mean?
Tests are the basic elements in Columbo. Tests let you specify how correct tracking should look like — from simple page views to ecommerce information and user-defined parameter

What are Tests used for?
Tests are applied for Scenarios as well as for Audits. In Scenarios you are able to test the tracking within processes. In Audits the Tests help to check large amounts of websites for the presence and syntax of parameters


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